St. Supéry RU3 Wins Pack Award for Best Luxury Package Design

RU3 is a wine that reflects its site: St. Supéry’s Rutherford Estate Vineyard. The intricate and accurate embossed die-cut leaves represent three varieties in the blend—Cabernet Sauvignon, Merlot and Petit Verdot—with the dominance of each reflected by leaf size. The recycled glass was thoughtfully chosen to be simultaneously elegant and bold like the wine itself. It is sealed with a copper medallion that can serve as a lasting memento and wrapped in glassine paper and wax seal to signal attention to detail at every step.

COMMENTS FROM THE JUDGES:

“Very elegant and minimal while delivering the most visual appeal! Love the color palette and it has a beautiful texture to the front.”

“I like the use of copper on top of cork and on brand name.”

“Contrast in label colors actually works and draws the eye.”

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